The Facts

Search Marketing FactsONE-WORD ANSWERS

91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)

IMPORTANT

It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys, 2012)

RESPONSE

70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)

ACTION

9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)

LOCAL

61% of local searches on a mobile phone result in a phone call. (Google, 2012)

51% of the mobile subscribers in the UK own a Smartphone Mobile Phone Searches Facts
49% of the mobile subscribers in the US own a Smartphone Search Marketing Facts

ACTION

9 out of 10 mobile searches lead to action.  Over half lead to purchases.

70% of mobile searches lead to action within one hour. Results from Mobile Searches
It takes one month for the same percentage of desktop users to catch up. Statistics on Mobile Marketing

74% of Smartphone users use their phone to help with shopping, 79% ultimately making a purchase as a result.

81% of Smartphone users have done product research via Smartphone and 50% have made a purchase with one. Search and Mobile Marketing
34% of those same respondents have scanned a QR code with a Smartphone.50% of Smartphone uses have scanned a QR code and 18% of them made a purchase as a result. QR code smart phone and mobile marketing

43% of marketers currently use mobile technology. Another 25% plan to do so in the next 12 months and 16% are planning to do so in more than 12 months.

Only 15% of marketers have no plans to use mobile technology.

60% of web users say that they expect a site to load on their mobile phone in three seconds or less.

74% are only willing to wait five seconds or less for a web page to load before leaving the site.

3 Seconds to Get Your Mobile Users Attention
95% of Smartphone users looked up local information. Of the 95% who looked up local information

74% are only willing to wait five seconds or less for a web page to load before leaving the site.

Local marketing and page one success

 

 

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