In October 2012 Paypal sent an email to all business owners emphasizing how important mobile marketing has become. It revealed the true extent of how people use their mobile phones to shop online.
They shared 3 official statistics proving that our behaviour is changing due to this evolving technology:
- 40% of mobile phone owners now say their phone is “the most important device for accessing the internet” – something that looked very unlikely just a couple of years ago1.
- Alongside that, 42% of us regularly use social networks via our phones, 51% watch video clips, and 51% use our phones to read email2.
- One in five of us use our phones to research products while watching TV3.
Although people still use laptops and desktops, the way we are using technology is changing. Many of us now use tablets and mobile devices alongside other activities. We are more likely to purchase via mobile at weekends4, and tablet owners tend to shop while watching TV at home5.
Mobile commerce and a warning to traditional bricks and mortar businesses.
Paypal claim that mobile commerce is predicted to grow an average 39% each year from now until 20166.
The percentage of smartphone shoppers has almost doubled over the last 12 months to 23%7. And there is even speculation that mobile commerce will overtake ‘bricks and mortar’ sales. As a result, many shop owners are using mobile alongside their websites to help boost sales.
We can’t stress enough how important it is for businesses to make their sites mobile friendly. For a friendly, no pressure, free consultation, please give us a call to discuss how we can help your business. Our details are on page 3 of this magazine. Please don’t put it off. Call today.