When it comes to using Pinterest, being creative and thinking outside the box is going to be extremely helpful to you. Whether you are planning to using Pinterest for business or pleasure, you want to make your content stand out from the crowd!
When you visit the main page of Pinterest, you are met with hundreds of the latest pins. Which ones are you drawn to and why? Make a note of what appeals to you and try and use this same type of attraction with the items that you pin. Here are some neat ways to use Pinterest:
- Use your boards to brainstorm and mind map a process. This could be a great way to develop new content, and you never know who might make a comment that could really help you.
- Use one of your boards to brand your business. Post images that reflect what your business is about and what you offer.
- Use your Pinterest account to get exposure. Commenting and re-pinning will get you noticed amongst other users.
- Why not host a contest or competition and ask people to pin pictures in a certain category or theme? This is a fun idea and could result in tons of new followers for you.
- Pin images of the products which are on your own e-commerce or website. Just by exposing your product line to people, you may create a need in people they didn’t know they had.
- A board is a great way to start a discussion or even a poll. Ask people to Pin their favorite brand of certain items and then discuss what they do and don’t like about it. This could turn into very valuable market research material.
Remember that you can create numerous boards. When you first sign into your account you are given 5 boards. You can easily add more boards from your profile.
Even when promoting a business you still want to share information about who you are. This should include books that you read and blogs you follow. Many marketers include their favorite foods and restaurants. If you travel and visit a wonderful place create a board for it!
With all of these steps, you are developing a following but more importantly, you are building trust in possible business connections for the future. Don’t overlook Pinterest. Instead, think outside the box and use your account a little differently.